In America, no defense of civil rights is complete without an appeal to cold, hard capitalism:
America’s business community recognized a long time ago that discrimination, in all its forms, is bad for business. At Apple, we are in business to empower and enrich our customers’ lives. We strive to do business in a way that is just and fair. That’s why, on behalf of Apple, I’m standing up to oppose this new wave of legislation — wherever it emerges.
“Tim Cook: Pro-discrimination ‘religious freedom’ laws are dangerous” in the Washington Post
Economics is obviously not Cook’s main, or only, reason for opposing discrimination. So why bring it up at all?