The idea of microblogging on my own website is something I’ve been kicking around for years. Instead of posting short pieces of text to Twitter, longer pieces of text to this blog, and photos to Instagram, why not just post all of that stuff here? I could still cross-post to other sites if I wanted to, but my intention has always been that this website should represent me on the web and so it only makes sense to put all of my work here.

My microblog is a new part of this site where I’m posting the kinds of things that I posted on Twitter and Instagram. I’ll still post things on those sites for the foreseeable future, but only a subset of the things I’m posting here. You can follow my microblog using a feed reader (well, more on that later) using the links on my new feeds page.

Why bother posting on my own site?

Posting to Twitter and Instagram is pretty frictionless and it’s easy for people to find my stuff there. Why would I bother to post here instead of there? Control. By posting here I have complete control over how my stuff is presented; there’s no advertising and there are no creepy trackers exfiltrating your browsing history. I have the ability to edit my posts and delete them (as much as anything can be deleted from the internet, anyway).

You shouldn’t have to be beholden to some giant company to host the stuff you made. Even if their intentions were good—and this is a little harder to believe every day—how good is Instagram’s customer service if you need it? How easily can you get in touch with a human being at Twitter? It’s a cliché but it’s true: you are their product, not their customer. At best, you’re their user, and then just one of millions (or billions). Practically speaking, you have no recourse if they change something you liked or break something you relied on.1

Aside from that, it’s nice to have one website that holds everything you’ve posted. Maybe there are also copies of those things on other sites, but you know you have a copy on yours.2

The problems

There were two things preventing me from microblogging here sooner. The first was a personal form of not-invented-here syndrome: a self-defeating desire to make all of the parts of my website myself. I’ve gotten comfortable writing plugins for Jekyll, the program I use to generate my site, but if I added Twitter and Instagram posts here I’d need (well, want) to create a bunch of machinery to listen for new posts on those services and copy them here (or else take each new post here and copy it there).

That was a daunting amount of work which didn’t seem worth it because of the other thing holding me back: most of my Twitter posts are tossed-off, snarky, timely thoughts that often don’t have a lot of value a month later (and sometimes don’t have much value to begin with). Why would I go through all the time and effort to bolt these on to my website when I felt like some of them barely deserved to be posted to Twitter?

Technical solutions

The technical problems, at least, were partly solved for me. The first thing that happened was the introduction of Micro.blog, a Twitter alternative that emphasizes owning your own content (and which has taken an unequivocal stance against the kind of harassment that Twitter has become known for). Micro.blog is a full-fledged online community, but I really only use it as a means to cross-post some of what I write here to Twitter.

I also learned about OwnYourGram, a service run for free by Aaron Parecki that will periodically look at your Instagram posts and send the new ones to your site using the Micropub protocol.3

Getting my site to speak Micropub was a pile of work, but it was an interesting project and it means that I can also now take advantage of the other tools in the Micropub ecosystem, like Quill (another Aaron Parecki production) for posting notes. Relying on external services like Micro.blog and OwnYourGram isn’t my favorite thing but it makes way more sense than duplicating all of that work just to be able to say that I did it myself.

Just Don’t Do It

Technical hurdles cleared, what made me decide to actually start microblogging on my own site? Posting my photos here was an easy one: copying over my previous Instagram posts, and mirroring all of my future ones, jump-started the photoblog I had always intended to create.

I was ambivalent about putting Twitter-like posts on my site, since so many of them have only ephemeral value. I had a simple realization: don’t post something on the internet if you wouldn’t want it on your own site. It takes self-control for me not to post snarky jokes on Twitter, but it’s an easy choice not to post that here. And if it doesn’t clear that bar, is it really adding anything to the discourse? Is it doing anything positive for society? If I’m honest… probably not. Once I set this bar for myself, I felt fine putting these kinds of posts here.

(Incidentally, a little while after I started microblogging on this site, I fired up a Mastodon server and started posting there too. I immediately found myself posting the kind of drivel I had recently stopped posting to Twitter. In the future I’m going to treat my Mastodon account as just another cross-posting destination for the things I write here.)

What I’m doing now

I mentioned that there’s a microblog section of this site now. I imported all of my Instagram photos as well as my posts from App.net, Micro.blog, and Mastodon. (I left out reply posts, which would be awkward to copy to my own site.) I’ll probably copy my Twitter posts here at some point, but there are a lot of them and I’m not sure yet what I’m going to do with the at-mentions and things like that.

In the future I intend to post things here first. If I post to those other sites it will just be cross-posts of my posts here or replies to discussions that are happening there.4

There’s a big downside to me posting to my own site. How are other people going to interact with me? How are other people even going to see my stuff? There’s no opportunity here for the serendipity you get on dedicated social networks, where you see something your friend liked and that gives you a new person to follow.

I am publishing my posts as feeds, but how do you link someone to a feed? Even for the few people who actually have an RSS reader set up, reading someone’s social timeline in a feed reader is still an awkward prospect. The interfaces are generally less suited to showing a large number of short posts; some readers don’t even support posts without titles.5 And how do you like a post or retweet it? There are efforts underway to create the standards, the APIs, and the implementations of better social readers, but it’s going to be at least a couple of years before any such effort is as approachable to the average person as Facebook and Twitter are now.

Things are getting better here. I don’t think there’s ever been so much interest in—or effort being put into—wresting our online social lives back from the Silicon Valley giants that control them now. It remains to be seen whether taking control of your online presence will ever be cheap and easy enough for everyone to do it. In the meantime, I don’t mind blazing some of the trail myself.

  1. You’re going to be relying on big companies even if you host everything yourself; you need a domain name, at the very least, and you’re probably going to rent a server instead of maintaining your own. There are two important differences between this situation and the one with the social-media giants, though. First, you’re actually paying these companies, which means they have an incentive to provide at least some level of service. Second, if one of these companies doesn’t meet your needs in some way then there are viable alternatives you can use instead—and switching from one blog host to another makes no difference to your ability to interoperate with other blogs. It’s not like Facebook, where you can only interact with other people who are also on Facebook. ↩︎

  2. It’s possible to take this too far, though, I think. If you post a comment on, say, Reddit as part of a discussion, it doesn’t usually make sense for that to be posted by itself on your site. (And if you copy other people’s comments onto your site for context, you start to run into moral and legal issues.) ↩︎

  3. Instagram’s API doesn’t have any provision for posting photos, which means that it’s not possible to post photos on your own site and then copy them to Instagram—you have to post them to Instagram yourself using the app. If you want an automated workflow then you have to start by posting to Instagram and then copying to your own site.

    Compare this to how Micro.blog lets you post to Twitter by posting on your own site first and then copying to Twitter. In the IndieWeb community, the former flow is called PESOS (“publish elsewhere, syndicate to your own site”), while the latter form is called POSSE, for “post on your own site, syndicate elsewhere.” ↩︎

  4. I’ve been thinking a lot lately about something Ryan Barrett wrote about online communities. Both he and I are mostly looking to interact with people we already know. I’m “on” Micro.blog and Mastodon, both of which have the potential to become nice online communities, but I’m not trying to find new people to hang out with—I want to keep talking to the people I already follow on Twitter or know in real life.

    For me, the sole killer feature of an online community is who’s in it. That’s the reason I’m still on Facebook even after all the crap they’ve pulled. ↩︎

  5. Feed readers are starting to catch up. Feedbin, the reader I use, has added native support for following Twitter accounts in the same interface that you use to follow other feeds. ↩︎