Austin Carr in Fast Company:
“It was like, ‘Holy crap!’ Nobody had ever done this before […]. It was just mind-blowing at the idea stage. […] Every day I see a lot of concepts—sketches on paper, written words about products—and my job is to turn those products into reality,” he says. “But in all my years as a product developer, I’ve never seen a concept like this. The product didn’t even exist yet, and already people knew this idea was going to be huge.”
What revolutionary new product is he referring to? The iPhone? The toaster oven? The automobile? Nope: it’s Taco Bell’s Doritos Locos Taco.
Snark aside, the taco took a lot more development and engineering effort than I would have guessed. (Mainly because I wouldn’t have guessed there was such a thing as “taco engineering” at all.)
(Via Paul Kafasis.)