Marcial Losada wrote three journal articles—in 1999, 2004, and 2005—which seem like they should have revolutionized the fields of psychology and sociology. In the first paper he demonstrated how the Lorenz equations (which describe the behavior of fluids) can also describe human emotions, with the spatial dimensions x, y, and z replaced with “inquiry–advocacy”, “other–self”, and “emotional space”. Of course, people who know how math works have alarm bells going off in their heads right about now, and correctly so, according to this paper:
We shall demonstrate that each one of the three articles is completely vitiated by fundamental conceptual and mathematical errors, and above all by the total absence of any justification for the applicability of the Lorenz equations to modeling the time evolution of human emotions. (Furthermore, although the second and third articles rely entirely for their validity on the presumed correctness of their predecessors—which, as we shall demonstrate, is totally lacking—we nevertheless invite the reader, at each stage, to assume for the sake of argument the correctness of the preceding article(s); in this way we are able to explain more clearly the independent flaws of each of the three subject articles.)
The article, which was published in American Psychologist in December, is well worth the short read. The authors exercise the utmost professionalism as they calmly kick the shit out of this pseudoscientific blather.