In an IAmA interview on Reddit, OK Go lead singer Damian Kulash was asked, “Do you worry that your amazing video work could overshadow your audio work?” His answer is a thoughtful take on how creative people work today.
See, the question you’re asking basically masks a way of thinking about creativity (or, more accurately, people’s creative careers) that seems… stuck in another century, I guess. That’s the idea that creativity and creative people are supposed to stay in particular boxes that were defined by the way our products used to be distributed. It used to be that music and film and video games and journalism were actually very different physical objects with industries built around selling and distributing them. Now all of us make ones and zeros.
(For a sample of that amazing video work, check out the band’s new video for “The Writing’s on the Wall”.)